In Quanology I talk about how every bit of information in the world is trying to improve the rate of proliferation of the genes of its purveyor. Everything is taking sides. Even the innocuous book Green Eggs and Ham. Information helps people, it helps groups, but it is also aligning them together in their quest for a more prosperous existence. Take any bit of information and you can see this. If you read Quanology and have never heard of Green Eggs and Ham, you can have a look here.
Green Eggs and Ham