Why even the liberal media wants Donald Trump to win

Why even the liberal media wants Donald Trump to win

Your friends would love this: on Twitter on Facebook on Google+ Controversy sells. And since Donald Trump has entered the presidential race, hell, since he’s been alive, the media has earned good money on the controversy he spews. The 2016 election being the major example of this as it has been setting records in terms of ratings and ad revenue. According to media analyst Andrew Tyndall, Trump was the second most-covered story of 2015. A rich man who runs his mouth got more coverage than the refugee crisis, the barrage of terrorist attacks, the earthquake in Nepal, water found on Mars, etc, etc. The boost he provides to ratings even has a name: the “Trump effect”. Just as adding salt and/or olive oil to any food makes it better (says Seth Godin in a totally unrelated post here), adding Donald Trump to any media piece makes the ratings go up. Tom Huddleston, Jr. of Fortune Magazine reports that CNN charged roughly 40 times its normal rate of $5,000 for a 30-second ad spot during the September GOP debate. And when he compares the ratings of the GOP vs Democratic Party debates he sees that the GOP debates averaged nearly 18 million viewers a piece, whereas the Fox News Democratic town hall drew only about 2.6 million viewers. The difference in ratings translates into a difference in revenue, and Donald Trump is a heaven-sent product that’s cranking up revenue for media outlets. If he didn’t exist, they would invent him. And as we think about it, Trump and the media have been in cahoots for decades now doing just that. What scares...