The MVA – Minimum Viable Action

Eric Reiss came up with the idea of the MVP with regards to approaching your startup’s product or service. MVP stands for Minimum Viable Product. It’s the most basic version of your product or service, developed with the least effort, that allows you to get feedback on it from your customers. The idea is, you have no idea what you are actually creating, so you want feedback as soon as possible. This provides you with quick lessons and minimizes risk. You don’t have to put in tons of time and money and hope that you’ve created the product or service that everyone wants. You build it step by step and the quick feedback you get helps ensure you stay close to what the market wants. I’ve adapted this concept to the product that is your life. We are all creating something with our lives, and that means we need to have goals and do things that lead to those goals. Sounds simple, but I have found it to be pretty tricky, especially when that goal seems far away. We humans are used to doing things for the short-term. We come from hunter gatherers whose actions were not too far away from the results they wanted. Long-term planning is not in the genes. For the individual plant or animal, the long-term takes a back seat to surviving the short-term. And so we are built. The answer is the MVA – Minimum Viable Action. With an MVA you take small steps in the direction of your goals. Do something small related to your goal each day and this will do several things for you: 1. You’ll get closer to your...